Users will soon have a updated setting that permits them to reduce the volume of AI-created content appearing in their feeds. This initiative comes as the company revealed that it currently hosts more than 1 thousand million AI-generated clips.
Pilot Phase and Launch
The new functionality is being tested over the next few weeks before a widespread release. This shift comes amid a surge in content created by AI, fueled by recent content generation software.
The Broader AI Trend
Studies have shown that approximately 10% of the quickest rising video streams on another major platform primarily display clips produced artificially. A large amount of this content is classified as “AI slop”, a term for substandard, factory-style content that is often illogical or dreamlike.
Based on user feedback that many people enjoy content produced via AI tools, from AI artwork to science explainers, and we intend to offer the community the power to adjust the amount of that, depending on their own preferences,” stated a spokesperson.
Volume and Proportions
The service announced that there are currently 1.3 billion videos on its app tagged as artificially created. Collectively, over 100 m pieces of content are added to the app daily, making AI content a minor part of its total content library.
User Control Features
Members will be capable of reduce or increase the amount of AI content they see by using the topic control setting in the application and selecting “AI-generated content”. Additional categories that currently be controlled under the setting cover news, clothing, beauty, and choreography.
Platform Guidelines
The platform’s rules require creators to tag lifelike AI-made content, and it forbids malicious AI impersonations of public figures or emergencies. Any realistic artificial content that is not labeled can be taken down under its terms of service.
Furthermore, the platform will from now on add an artificially created watermark to content created with its proprietary AI systems, or identified by an industry-wide initiative for recognizing AI-generated material. This measure is designed to stop users from attempting to bypass the labeling process.
AI Literacy Programs
The platform is furthermore launching a two million dollar AI literacy fund for experts and institutions to produce educational content about using AI responsibly. This initiative will benefit educational bodies dedicated to educating coding and technology.
Content Safety Approach
TikTok has defended its content review process, following debate over plans to cut jobs for a large number of content moderators in the UK. The company is set to cut hundreds of positions in its content moderation division in the UK capital, with trade unions and online safety experts voicing alarm that humans are being replaced by automated systems.
A senior executive stated that people-led review would remain essential, but automated tools can shield workers by removing the most harmful content before it gets reviewed by staff. The platform stated a significant reduction in explicit and harmful content handled by content reviewers over the previous year due to the use of its machine learning processes.
It is vital to balance people and machines to maintain a secure environment,” she said. “We’ll have staff as involved in the system, but we additionally believe it’s highly necessary to reduce exposure to dangerous material as rapidly, which is the area in which a significant AI assistance is really helping us process content quickly.”
